Through the years, the art and science of beauty have evolved with new inventions of beauty products and breakthrough skin care cosmetics. Women all over the world have become more empowered and confident about their own sense of beauty radiating from within.

Unlike everything else in the beauty world, the design of conventional hair dryers had not seem to have advanced in more than 60 years. Dryers are still bulky and difficult to manoeuvre, and can blast air at high temperatures, which can cause extreme heat damage. At least, until the advent of the Dyson Supersonic™ hair dryer.

The Dyson hair dryer has changed the blow-drying world forever. The product uses a fast but focused airflow, and is engineered for balance in the hand with intelligent controls for temperature to protect hair from heat damage.

Sir James Dyson, a British inventor, industrial designer and founder of the Dyson Company, challenged his engineers to come up with the world’s best hair dryer, and they seem to have hit it spot on. Emerging from the science of hair and development of mechanical technology, the Dyson Supersonic hair dryer is truly a godsend to hair lovers.

To discover the wonders of this awesome gadget, over thirty editors, writers, fashion and beauty influencers were flown to Bangkok last month to witness the launch of the game-changing hair dryer, the Dyson Supersonic. The impressive main launch started with a presentation by Graeme McPherson, head of Haircare Product Development at Dyson. Graeme is based in Singapore and leads the Dyson Supersonic project, working with over 100 engineers to bring some new technologies to life. He explained in detail the advanced technology behind the product, beginning with the patented Dyson digital motor V9, created in-house by a team of over 15 motor engineers specifically for this machine. It is Dyson’s smallest, lightest, most advanced digital motor to date.

Graeme also shared that Dyson invested £50 million in the development of the Dyson Supersonic hair dryer, includingreating a state of the art laboratory dedicated to investigating the science of hair. Dyson engineers studied hair from root to tip, understanding how it reacts to stresses, how to keep it healthy and how to style it.

After the informative presentation, the hair dryer was put to the test with Krit Jirakietwattana aka K Kong, Thai hairstylist and Aniporn Chalermburanawon aka Nat Aniporn, hair demo model, Ms. Universe-Thailand 2015 on stage. Kong is one of Thailand’s leading hair stylists, working with some of the country’s biggest celebrities. He is also the founder of Hive Salon, with two branches in Thailand and plans to expand next year.

Delegates from other Asian countries were present at the launch and were equally impressed. We were all invited to the demo area behind the stage after the presentation.

Several hairstylists were available for blow-drying. Top Pinoy hairstylist Jing Monis personally blow-dried my hair and we were able to keep chatting away because the unit is quieter than the usual hair dryer. The Dyson is engineered to reduce noise by using acoustic silencers and an axial flow impeller inside the motor, reducing turbulence and swirling.

After the main launch event, executives of Whiteplanet, the exclusive distributor of Dyson in the Philippines, invited the media group for drinks at CRU Bar at the 59th floor of Centara Hotel. Warren Sy, Whiteplanet CEO, and Bobby Yan, VP-Communications, greeted birthday boy Tim Yap and announced that entire group would be receiving their own Dyson Supersonic to be claimed at their branches at Greenbelt 5, Century City Mall, Rustan’s Makati, Abenson Bonifacio Global City, and SM Mall of Asia.

Staying on the beauty beat, let me segue to MAC Cosmetics. The premier make up brand recently launched their new fragrance collection, Shadescents.

Shadescents was launched en grande with an exclusive getaway at the Shangri-La Mactan Resort Hotel in Cebu, presided over by Gregory Arlt, MAC Cosmetics’ director of makeup artistry. Over a beautiful dinner in the Ocean Pavilion of the hotel, six trendsetters were introduced as ambassadors of each Shadescent.

Megan Young channeled Crème De Nude, Bianca Manalo shone as Velvet Teddy, Karylle came as Candy-Yum-Yum, Stephanie Zubiri repped Lady Danger, RB Chanco was Heroine, and I was lucky to be added in as Ruby Woo.

For the SS17 Trends Presentation, MAC Cosmetics focused mainly on looks that are unfeigned, genuine and believable. The look is simple, focusing on natural beauty. It all looks superb, of course, and I’m sure will be a hit on the makeup circuit.

Meanwhile, it seems like there is no let up to the hot art market in the country. Young curator Julian Ongpin is launching a fourth show, “Freedom,” at his JOYA Gallery with artists Kristoffer Ardena, Art Tavera, and Michael Rahman De Clarin.

Julian notes that the three artists are in different stages of their careers, yet each has undertaken a significant artistic exploration in a wide range of mediums and conceptual foundations, making them excellent candidates for “intermural art.” The term was coined by Dr. Rafael Schacter, an acclaimed author, curator and anthropologist, to refer to street art that is simply a period of art.

Julian shifted certain aspects of the gallery so that his artists’ works more effectively “divest and penetrate any physical limitations and assumptions” of the gallery, a key element of intermural art. This is “art between the walls,” as Julian describes it.

Julian also told me that “as a former graffiti artist myself, Dr. Schacter’s manifesto touched me very deeply and gave me the necessary framework to enable a show which I hope to not only be truly freeing for my chosen artists, but also one that may enable a wider understanding of the aesthetics and evolution of these non-traditional forms of art.” Check out the artists and their intermural art starting March 4 at JOYA Gallery in Alphaland Makati Place.

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