In celebration of the Philippine Fashion Week, the SM Store and SM Mens Fashion recently had a fashion event at the SM Aura. David Gandy, an well known international male model was also presented as the newest ambassador of SM Mens Fashion.
Taking a more sophisticated and tailored look, SM Store and its Mens fashion has most definitely upgraded to provide a more savvy and modern look to its patrons but still making it fashionably affordable. When asked why David Gandy was chosen to be the ambassador for SM Mens fashion, Ayen Florendo, SM Men’s Fashions’ assistant vice-president for Marketing said: “He’s basically what every man aspires to be… We want to elevate the brand of SM Men’s Fashion. We want to raise the bar higher every year but we want it to be available to the masses. Our dream is to dress every Filipino man very nicely, because if you look good, you can feel good. It brings out a certain kind of confidence in every man,”