Fashionable Filipinas – For the love of fashion and country


Pinoy pride also hits the local fashion scene with the launch of the book, “Fashionable Filipinas: An Evolution of the Philippine National Dress in Photographs 1860-1960.”

The extraordinary book is curated and written by Gino Gonzales, a scenographer and lecturer at Ateneo de Manila University, and Mark Lewis Higgins, a visual artist and codirector of Slim’s Fashion & Arts School.

The book was created to shed light on an aspect of our history, and to contribute to our sense of national identity—a much-needed cause in a rapidly globalizing nation.

It showcases the evolution of the terno with over 200 rare, previously unpublished photographs from museums and private collections in the Philippines, Spain, the Netherlands and the United States.

The book covers a century of great social, political and economic change as the terno not only came to parallel the country’s stride toward modernity but, in the final chapters, also became a symbol of an independent nation.

Published by Ben Chan of Bench, the book supports fashion education as part of Bench’s Love Local campaign. Bench is also donating 100 books to municipal libraries across the country. The book launch was co-sponsored by Moët & Chandon.

To illustrate that the terno can and should remain relevant to stylish young women today, students and young graduates of Slim’s Fashion & Arts School created contemporary terno and a few bespoke barong for popular artists and celebrities at the launch event.

Slim’s owner Sandy Higgins was so proud of her team, who worked extremely hard for this project. Most of the Bench stars gamely posed at the Peninsula Manila foyer, with photographer Patrick Uy doing the honors.



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