Keep it in a Maxwell: A collection of storage pieces for all things practical and sentimental


The home has been a place to keep- necessities, valuables, heirlooms, and even memories. Philux had this in mind when they developed a line of functional yet stylish storage furniture pieces, the Maxwell Collection. “There is a Maxwell piece for every room. The collection includes an armoire, a bar cabinet, a buffet table, a 4-door and 2-door media storage, and a curio cabinet. They are all versatile pieces that can serve whatever purpose you want them to serve from keeping your documents, kitchenware, clothes, shoes to storing liquor, old books, photos, or dinnerware passed on by your grandmother,” says Jessica Kienle Maxwell, Philux Head Designer.

Jessica and her sister Stephanie Kienle Gonzalez, Philux’s COO, have been at the forefront of the 39 year old family business and have been constantly developing new designs that suit their clientele’s needs and wants. “This collection is an answer to a lot of our clients’ requests. A lot have been asking us for more media storage and bar cabinet options and a shoe rack that does not have to look like one. In a way, our clients were part of this design process because we always had them in mind the whole time we were developing the furniture pieces,” Stephanie adds.

The Maxwell armoire, in its versatility, comes in various inner configurations with adjustable shelves, drawers and a hanger rod. The Maxwell bar cabinet is fitted with shelves, drawers, and a wine rack ideal for entertaining at home. “We both love having friends and family over in our own homes so we feel this piece is such a fun, vibrant one!,” shares Stephanie.

The Maxwell buffet and the 2-door and 4-door media storages can essentially store anything that one wants to either exhibit such as diningware and cool tech or anything that one wants hidden entirely from the world such as clutter. The Maxwell has a curio cabinet as well for those who want their sentimental collectibles beautifully displayed.

Each Maxwell piece comes in two drawer face versions- in natural rattan matting or the darker option of a patterned genuine veneer design. The pieces are made sturdy yet sleek with their solid stainless steel legs and brass handles. Like any other Philux piece, the Maxwell pieces come in the clients’ choice of wood, wood finish, handle, and metal finish options.

“And of course, everything is handmade using traditional furniture making techniques. This is at the heart of Philux, that distinct Filipino craftsmanship. We are so proud of the skill our craftsmen have exhibited in the execution of these new designs,” Jessica proudly says.

As an established brand in the industry, this new collection is an indication that while Philux sets its sights on bigger things, it never forgets that offering its clients world class Filipino products is in the heart of it all. “We are turning 40 years in 2020. It’s such a meaningful milestone and we can only be grateful and excited for what is to come,” Stephanie closes.

The collection is yet again a manifestation of Filipino ingenuity and craftsmanship and an ode to the valuable things, both practical and sentimental, that we choose to keep.

The Maxwell Collection was launched on June 4, 2019 at Philux Home, Shangri-La at The Fort. The collection will be available for viewing in all Philux showrooms soon.

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