Love Local Book Launch

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Bench put a season’s worth of looks and a country’s worth of talent into this book which celebrates everything local.

The book features over a hundred Filipinos—from big-name personas to people on the street—expressing not just appreciation but awe for what’s immediately around them, as well as top writers talking about what makes us tick right now.

From Bench endorsers Daniel Padilla and Kathryn Bernardo to national treasure Pilita Corrales to culinary maverick JP Anglo to artistic force Ronald Ventura, “Love Local” is a celebration of the lives, talents, passions and movements that make the country great.

My best “Love Local” feature is on business tycoon Wash SyCip, who is also featured on a giant Bench billboard on Edsa. And no, he is not in his underwear. I have to hand it to Ben for coming up with the most out of the box campaigns for his global brand.

“Love Local” is a tour de force, with wordsmiths like the indomitable Teddy Boy Locsin, food critic Clinton Palanca and many other writers contributing. Photographers Mark Nicdao, BJ Pascual and a host of other talented lens people contributed as well.

“Love Local” is available at selected Bench stores in Metro Manila.

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