New Decade with Wilcon


Time flies so fast. What a decade it has been! This 2020, we are not only welcoming a new year, but we are also stepping into a new decade. We also came across plenty of resolutions posted all over the social media committing themselves what to stop doing and start something better instead.

Some people may find it difficult to keep their resolutions for a couple or three weeks, but my favorite reliable home retailer, Wilcon Depot, has also set its “New Year, New Me” resolution. As they step into the next decade, here are the things to look forward this 2020 with Wilcon.

Trendsetter not a trend settler

Wilcon Depot desires to continuously be part of our everyday journey of building, improving, and refining our homes for a more sustainable and comfortable life.

As the most preferred home building partner for Filipinos, Wilcon Depot gears up their workforce to continuously provide unparalleled customer services to their valued customers. More than providing the highest quality home building and improvement products, Wilcon remains committed to fulfilling their topmost principle in delivering customer satisfaction.

With their efforts to getting ahead and to stay relevant in the developing retail landscape, Wilcon recognizes the urgency in implementing a great customer experience to achieve higher customer satisfaction. Wilcon commits to provide all of their customers’ needs by innovating and personalizing their shopping journey.

Doing business in the digital world

In embracing the evolving digital world, Wilcon will continuously improve its newest business venture in keeping their valued customers satisfied not only by offering the highest quality products but at the same time, delivering incomparable and convenient home shopping experience.

Coming up with new ideas to excite more homeowners and builders, Wilcon has launched its e-commerce site. Allowing their valued customers to enjoy the convenience of shopping online the Wilcon way. Customers can shop its wide array of product categories ranging from Appliances, Automotive, Building Materials, Electrical, Furniture, Hardware, Home Interior, Housewares, Outdoor Living, Paints and Sundries, Plumbing, and Sanitarywares.

Wilcon rewards their customers a hassle-free, convenient shopping experience, wherein they can browse wherever they are, and purchase anytime they want. Now, we’re just clicks away to shop for our home improvement needs.

The digital store has delivery service, wherein customers can choose whether to pick up in store or have it delivered right at their doorsteps. Delivery services are made available to parts of Metro Manila, Rizal, and Cavite and will soon be extended all over the country.

Aside from that, Wilcon launched their Loyalty Mobile App, a digital version of the Wilcon Loyalty Card program. Through this app, customers can earn and check their points, as well as convert their purchases to rewards, after they sign up. The Wilcon Loyalty Mobile App is available for download at the Google Play Store and App Store for free.

Plot nationwide store expansion

We can find all the home improvement needs and construction supplies all in one place and shop at any Wilcon store with their 57 retail outlets nationwide. Last year, Wilcon has successfully opened six retail outlets located at Bunawan, Brgy. Panacan Valle Verde, Davao City; Brgy. Bolong Este, Sta. Barbara, Iloilo; Brgy. Igpit, Opol, Misamis Oriental; Tatlong Balon, San Isidro, Antipolo City, Rizal; Brgy. Anastacia, Sto. Tomas, Batangas; and Cagayan Valley Rd., Brgy. Bayo, Iguig, Cagayan.

In communicating the company’s plan this year, Wilcon gathered all of their retail leaders all over the Philippines with their annual Sales Kickoff Conference 2020. Getting right on track of their ongoing expansion in fulfilling its commitment to have a total of 65 operating stores this year, Wilcon launches their #FLYINGHIGHTO100 store expansion campaign, where Wilcon aims to have 100 Wilcon stores nationwide by 2025.

And as a longtime partner of Wilcon Depot, I am thrilled to see how Wilcon will drive its 5-year expansion plan into completion. Bidding to grow and spread out their stores to key cities and localities across the archipelago, Wilcon’s next phase of expansion means more Filipino homeowners and builders nationwide can fulfill their dream homes and build big ideas with Wilcon.

As the retail business world is continuously and rapidly evolving, Wilcon expects exciting opportunities await to happen for retailers like them who are willing to prepare themselves for the massive change. On a personal note, I believe that those who can embrace transformation quickly will thrive in the marketplace.

Wilcon is truly the perfect partner for every Filipino homeowner and builder. Let’s welcome the new decade as Wilcon continuously give their valued customers bigger opportunities to enjoy home shopping.

For more information about Wilcon, you can log on to or follow them on their social media accounts on Facebook and Instagram at You can also connect with them on LinkedIn and YouTube.

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