Shaking it up for Shake Shack


The wait is over! Shake Shack, the modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers,  fun and lively widespread appeal, opened its first-ever outlet in the Philippines at Central Square in Bonifacio High Street in BGC along Fifth Avenue. But now, the wait is actually for lining up to sample their famous burgers. The order line at Shake Shack is longer than the line to vote in the last elections! 

Good thing, Store Specialists, Inc. (SSI) has anticipated this massive demand and has prepared numerous outdoor aircon units for the comfort of Shake Shack lovers. The country’s first-ever Shack serves one-of-a kind menu items only available in the Philippines, for the Manila community. Ube Shake and Calamansi Limeade are some of the Pinoy delights being offered. Other goodies include chocolate brownies from Bucky’s and Auro chocolate and Calamansi Pie Oh My by my fave local restaurant, Wildflour Bakery. 

In keeping with the company’s mission to Stand for Something Good, 5% of sales from the pies goes to Children’s Hour. Additionally, Shake Shack has partnered with Hope in a Bottle to help build public school classrooms. Finally, to offer treats for those with four feet, Shake Shack has partnered with Whole Pet Kitchen on ShackBurger dog biscuits in both its Bag-O-Bones and Poochini (ShackBurger dog biscuits, peanut butter sauce, and vanilla custard).

“As we spent time exploring the unique and eclectic landscape that is Filipino cuisine, we were inspired by the flavors and artisans we met along the way and by the food that they’re passionate about,” said Shake Shack culinary director Mark Rosati.  “From halo halo, lechon, adobo and garlic rice to calamansi and ube in every imaginable form, Manila is serious about its love for great food and ingredients!  We’re thrilled to introduce our Manila-exclusive menu that features just a few of the flavors and ingredients we fell in love with, and are humbled to become part of this vibrant community.”

Building on Shake Shack’s fine dining heritage and commitment to community building, hospitality and sourcing premium ingredients and the SSI Group’s proven track record in bringing forth the most rewarding, curated lifestyle experiences to the evolving Filipino consumer, Shack fans in the country are able to enjoy “fine casual” dining at reasonable price points.

“We’re thrilled to bring the NYC Shake Shack experience to the Filipino community, and are proud of the company’s mission toStand for Something Good®; our burgers and hot dogs use 100% all-natural beef, free of hormones and antibiotics, non-GMO potato buns, and custard is made fromreal sugar, no corn syrup, and milk from dairy farmers who pledge not to use artificial growth hormones,” says Anton Huang, SSI Group President. “We’re proud to finally unveil our Manila menu that was created with high standards of excellence: thoughtful ingredient sourcing and preparation, hospitality and quality that will provide a value that is accessible for our Filipino customers.”

Specialty Food Retailers, Inc. (SFRI) is the exclusive franchise holder of Shake Shack in the Philippines. SFRI is a member of the SSI Group

Thank goodness I was invited to the opening launch the day before where they served unlimited Shake burgers, fries and ube shake. Director Robby Carmona who directed the launch shared that they served over four thousand burgers on its first day of sales. 

Up till today, the line of Shack Shake is around two hours while at my voting precinct, there was no line at all!. After missing out on my right to vote in the past elections, I was thrilled I was able to vote again! Feeling patriotic, I wore a stylized Terno by young Filipino designer Tracy Dizon. 

I wore another outfit by Tracy for the launch of the newest Kiehl’s products – Calendula Serum – Infused Water Cream . Kiehl’s Philippines invited special guests to the launch at the Gallery by Chele, Taguig City.

Kiehl’s introduced its customers to the Calendula Petal in the 1960’s with the launch of Calendula Herbal Extract Toner, currently Kiehl’s #1 best-selling toner globally. Ever since, Kiehl’s chemists have continued to harness the time-tested, efficacious benefits of Calendula through the 2014 launch of the Calendula Deep Cleansing Foaming Face Wash and in 2017, the addition of the Calendula & Aloe Soothing Hydrating Mask

Guests in attendance had the chance to enjoy light activities. Additionally, brand representatives from Kiehl’s Philippines were stationed all throughout the venue to allow guests to experience the Calendula Serum-Infused Water Cream.

This weekend is the birthday of  one of my favorite boss moms – Virgie Ramos of Swatch Philippines.  At the launch of the newest collection of Swatch , a mother-daughter theme party. Special mothers with their daughters posed for portraits by beautiful photographer Sarah Black and took homea box of Ladurée.

The buffet spread and table setting was by Happy Ongpauco-Tiu. There was porchetta, pasta bar with cheese wheel, pizza corner, and stations of burger, corndogs, popcorn, snowcone and churros. 

Up to 4 generations were in attendance at the party – Margie Moran with her mom Rosario, her daughter Monica and her granddaughters Adriana and Cosima, who got her first Swatch there.

 “Spent the afternoon at the @swatch_ph to celebrate mommyhood with my rainbow girl Zoe. I remember the first ever Swatch I got. It was all-white. Zoe won one at the raffle and she got so excited! So special to see this full-circle milestone. Afterwards we went shopping, had dinner til way past her bedtime and she still didn’t want to go home. Our days are precious. This photo was taken by my lovely gal Sara Black and I told Zoe that I’m going to frame it to remind her that she loves me sooooo much.” – Hindy Weber

Ollay Aninion-Durbin and Sea Princess

In closing, may I invite you to the special Yin Yoga Immersion by Joshua of Bikram Yoga Manila. Joshua will teach on how to improve your flexibility and teach you breathing techniques to activate your life force, prana & energy channels.

For more details: message us on 

FB: Bikram Yoga Manila

Call  (02) 576 8391 

or 0917 508 6810

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