Sustainability is the New Green – this is the challenging yet essential new campaign of Wilcon Depot that was recently launched at Desigño Atelier in Makati City. Attended by partner architects, engineers, suppliers, and media friends, this special campaign is part of Wilcon’s events as it marks 40 years of providing building solutions to homebuilders.

Currently having over of 230,000 square meters of retail space with 38 branches nationwide, Wilcon Depot has mounted its own way during the last four decades to becoming the most trusted in home building and construction merchandise. Started in 1977 by its founder and chairman William Belo, the once single small hardware store along Quezon Avenue is now an empire that only continues to cement its status in the industry.

There is now a dedicated area inside Wilcon stores that showcases sustainable products so that customers can easily locate them. Products that conform to the Leadership in Energy & Environmental Design (LEED) factors such as durability, easily recyclable or reusable, free of toxic materials, energy efficient, zero or low emissions of toxic chemicals, manufactured in a low-pollution process, low maintenance, and more are the featured sustainable products for the whole year.

Wilcon Depot guests Arch. Rosette Santos (Chair, Committee on Green Architecture of United Architects of the Philippines), William Belo (Wilcon Depot Founder and Chairman), Careen Belo (Wilcon Depot Chief Product Officer), Arch. Mike Guerrero (Chairman, Green Architecture Advocacy Philippines), Rosemarie Ong (Wilcon Depot SEVP and Chief Operating Officer), Arch. Jose Mañosa and Wilcon Ambassador Tessa Prieto-Valdes.

The campaign showroom had special guests to cut the ribbon – Arch. Rosette Santos (Chair, Committee on Green Architecture of United Architects of the Philippines), William Belo (Wilcon Depot Founder and Chairman), Careen Belo (Wilcon Depot Chief Product Officer), Arch. Mike Guerrero (Chairman, Green Architecture Advocacy Philippines), Rosemarie Ong (Wilcon Depot SEVP and Chief Operating Officer) and Arch. Jose Mañosa. I joined the group also as the Wilcon Ambassador.

The participating brands all have various energy saving features and eco-friendly elements. Pozzi, Wilcon’s very own line of sanitarywares and bathroom fixtures, among others, gives value through the integration of water-saving property to every product to minimize water usage by means of dual lever flush.

Ariston, a world-class heater, is another Wilcon brand that incorporates sustainability factors into their products. Ariston Aures Easy, Aures Luxury, and Aures Velis are infused with energy-saving performance and a minimum water flow of 2 liters per minute.

Ceramic tile brand NovaBell products are made from 40% recycled materials, and are compliant with international quality standards. The brand denotes sustainable development program with their meticulous research, reduction of waste, reuse of waste materials, and minimization of the consumption of energy and resources.

Rubi Tile Cutters is a producer of manual tile cutters, automatically making their products a cost efficient alternative. Rubi manual cutters do not need electricity and water. They don’t emit noise pollution, and do not generate dust.

Grohe, another Wilcon exclusive brand, is a sanitaryware and bathroom accessories luxury line that stands for quality, technology, design, and sustainability. Their products allow a responsible and safe consumption of water and energy resources by the end users.

Franke, an international kitchen appliance brand exclusively distributed by Wilcon, also has Eco-friendly sinks and ovens. The stainless steel they use for their sinks and faucets are 100% recyclable, and their ovens belong to Energy Class A, which is the highest rating for energy efficiency.

Global sanitaryware brand Kohler’s sustainability goal is a net zero carbon and solid waste footprint. Their commitment to conservation allows users to save without sacrificing product performance. Their water-saving faucets, showerheads, and toilets deliver smart design, style, and a single level of quality with compromise.

Other products that are also part of the campaign are Davies Paints’ water-based quick enamel paints and premium interior paints; Finnwood’s pressure treated wood planks, Konig’s Eco-friendly interior wall and ceiling wallpapers; and Dr. Seal’s waterproofing tapes that are made from fiber membrane.

Wilcon is always in line with the latest trends, innovative technology and sourcing eco-friendly products. Wilcon wants to help consumers make better choices for their home with the use of sustainable products, for the benefit of future generations.

In the first quarter of 2017, Wilcon Depot is heading towards their Initial Public Offering, in the aim to build more stores in key cities and serve more homebuilders in the country. For more information, log on to www.wilcon.com.ph. You can also follow their social media accounts on Facebook and Instagram @wilcondepot.ph.

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